Page title is missing or generic

Why does it matter?

The page title is the first thing a screen reader announces when a page opens, and the name shown on browser tabs, bookmarks and search results. Without one — or with a title like "Home" or "Untitled" on every page — visitors cannot tell pages or tabs apart, and screen reader users cannot confirm they landed where they meant to.

Who it affects: Keyboard, screen reader and low-vision users — every visitor meets the page title, language, landmarks, keyboard focus, target sizes and zoom settings on every page.

What does Lumtera flag?

Checked in review mode's Whole page tab, on the page as your theme renders it. A page with no <title>, or an empty one, is an error. A title that says nothing about the page is for review: generic words such as "Home", "Untitled", "Sample Page", "Hello world!", "Coming soon" or "Just another WordPress site", or, on any page except the front page, a title that is only the site name.

Check IDs page-title-missing, page-title-generic, as shown in review mode and saved results.

How do I fix it in WordPress?

Every page needs a unique <title> describing it. Themes add one automatically when they support "title-tag"; if yours does not, ask the theme author, or set titles with your SEO plugin. If the title is generic, give the post a descriptive title, and if the theme or an SEO plugin builds the title, check its title template includes the post title.

Example

<head>
  <title>Home</title>
</head>

<head>
  <title>Contact us – Rosa's Café</title>
</head>

How do I check the fix?

1. Reload the page in review mode and run the Whole page tab again. The finding disappears once the rendered page passes.
2. Load the page and press Tab: a "Skip to content" link should appear first, and you should always see where focus is, even under a sticky header. Pinch-zoom on a phone, and check the browser tab shows a meaningful title.