Same link text goes to different pages

Why it matters

In a screen reader's list of links, two entries with the same words that lead to different pages cannot be told apart.

Who it affects: Screen reader users who browse by a list of links, keyboard users, and people using voice control who say a link's words to click it.

What Lumtera flags

Two or more links in the same content with identical text but different destinations. Vague phrases like "read more" are reported by the ambiguous-link check instead, so nothing is reported twice.

Check ID link-same-text-different-url — use it to filter the content report or with wp lumtera issues --rule.

How to fix it in WordPress

Make each link's text say where it goes, e.g. "Pricing for teams" and "Pricing for schools". If the links really lead to the same content (for example two addresses for one page), dismiss this item.

Example

<a href="/teams/pricing/">Pricing</a> … <a href="/schools/pricing/">Pricing</a>

<a href="/teams/pricing/">Pricing for teams</a> … <a href="/schools/pricing/">Pricing for schools</a>

How to check your fix

1. Update the post. The issue disappears from the Accessibility sidebar on the next check, and from the site report on the next scan.
2. Press Tab through the page. Every link and button should receive visible focus, and its text should make sense read on its own.