Linked image describes itself, not the link

Why does it matter?

WCAG 2.4.4 asks that a link says where it goes; a linked image's alt text is the link's name, and this one describes the picture, so people hear what it looks like rather than where it leads. Fine if the description also makes the destination clear.

Who it affects: Screen reader users who browse by a list of links, keyboard users, and people using voice control who say a link's words to click it.

What does Lumtera flag?

A linked image whose alt text describes the picture rather than where the link goes. For review: it is fine if the description also makes the destination clear.

Check ID link-image-alt — use it to filter the content report or with wp lumtera issues --rule.

How do I fix it in WordPress?

Write the alt text for the link, not the picture: say where it goes or what it does, for example "Read our 2026 annual report".

Example

<a href="/report-2026"><img src="cover.jpg" alt="A blue book cover"></a>

<a href="/report-2026"><img src="cover.jpg" alt="Read our 2026 annual report"></a>

How do I check the fix?

1. Update the post. The issue disappears from the Lumtera Accessibility sidebar on the next check, and from the site report on the next scan.
2. Press Tab through the page. Every link and button should receive visible focus, and its text should make sense read on its own.