Alt text repeats "image of"

Why it matters

Screen readers already announce "image", so alt text that starts with "Image of" is heard twice: "image, image of a dog". It is a small annoyance that adds up on image-heavy pages.

Who it affects: Blind and low-vision people using screen readers, people who turn images off to save data, and search engines.

What Lumtera flags

Alt text that starts with phrases such as "image of", "picture of" or "photo of".

Check ID image-alt-redundant — use it to filter the content report or with wp lumtera issues --rule.

How to fix it in WordPress

Remove words like "image of" or "picture of" from the start of the alt text. Screen readers already announce that it is an image. Keep the word only when the medium matters, e.g. "Oil painting of…".

In the block editor, the issue opens the image's alternative text field so you can fix it straight away. The alt text manager can also fix the same image everywhere it is used.

Example

<img src="dog.jpg" alt="Image of a golden retriever catching a frisbee">

<img src="dog.jpg" alt="Golden retriever catching a frisbee">

How to check your fix

1. Update the post. The issue disappears from the Accessibility sidebar on the next check, and from the site report on the next scan.
2. Turn on a screen reader (VoiceOver on Mac: Cmd + F5; NVDA on Windows is free) and move through the image. You should hear a description that makes sense in context — or nothing at all for decoration.