Links to the same page have different names on different pages

Why does it matter?

A header link called "Contact" on most pages and "Get in touch" on others makes people wonder whether they lead to the same place. Screen reader and voice control users, who find links by name, are the most affected.

Who it affects: Keyboard and screen reader users filling in forms, people with low vision who rely on clear hover and focus styles, people distracted or made unwell by motion, and anyone who finds their way around a site by its menus and help links.

What does Lumtera flag?

Part of Lumtera Pro's cross-page consistency (Growth plan and above), on the "Cross-page consistency" card of Lumtera → Checks → Test sessions, run after each scheduled page check or with "Compare pages again". Header and footer links to the same address that have different names on different pages are for review, with each name and how many pages use it; numbers such as a cart count are ignored. Needs at least two pages checked. Finding no differences does not prove the site is consistent.

Check ID consistency-identification, as shown in review mode and saved results.

How do I fix it in WordPress?

Give header and footer links that go to the same page the same name everywhere, for example always "Contact". Check template parts, page builder headers and footers, and widgets that repeat the link with other wording.

Example

Header on most pages: <a href="/contact/">Contact</a>
Header on the blog:   <a href="/contact/">Get in touch</a>

Header on every page: <a href="/contact/">Contact</a>

How do I check the fix?

1. Run the page check again from Lumtera Pro's Page checks screen. The finding disappears once the page passes.
2. Submit the form with the required fields empty, using only the keyboard and then a screen reader: the errors should be announced, focus should move to them, and each message should say what to fix. Hover over and Tab to links and buttons to see that they stay readable, and compare the menus on a few pages.